CASE STUDY · AI FEATURE CONCEPT · ZOMATO

Feeling Hangry?

An AI-powered express ordering feature concept for Zomato — designed to eliminate decision paralysis for time-pressed, hungry users.

ROLE

PM · UX Designer (Solo)

TYPE

Self-initiated concept

TIMELINE

12-week design sprint

METHODS

Research · Journey mapping · Wireframing · A/B design

⚠ This is a concept project. All metrics shown are projected targets based on published industry benchmarks — not post-launch results. They are labelled as such throughout.